Though Amazon has the advantage of bundling its video subscription as part of its Prime delivery service, Netflix has managed to maintain a lead in video. It also has huge liabilities for its back catalogue of shows from other networks totalling $11.4bn.Īmazon has also put money into original shows such as Transparent, Alpha House, The Man in the High Castle and the recent release of The Grand Tour – a Top Gear-like show from Jeremy Clarkson, James May and Richard Hammond, which is being used to spearhead a global rollout to match Netflix’s availability in 130 countries. Netflix has bought shows such as Stranger Things, Kevin Spacey’s House of Cards and Tina Fey’s Unbreakable Kimmy Schmidt, helping to push its total budget for programming this year to $6bn. Netflix started by using expansive libraries of previously broadcast TV and films to lure subscribers, but in recent years it has increasingly focussed on original content it pays to show first. Netflix is locked in a battle with streaming rival Amazon, as well as traditional broadcasters which are making in-roads into “over the top” streaming services. Video downloads will be provided at no added cost within the service’s existing monthly subscription fees, which start at £5.99 a month in the UK ($7.99 in the US).
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June 2023
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